Vulnerability simulator

Live recalculation of the individual HB MaxDiff probabilities (49 statements, n = 2 026) for any combination of the 44 Knowledge Book banners. Every figure is computed from respondent-level scores; the significance test compares the selected group with the rest of the sample (95%), as in the Insights tab.

P is the HB probability that the respondent picks the statement as true (0–1); across all 49 statements it averages 0.50 for each respondent. The measure compares statements with one another for the same person; it does not measure absolute trust. Subgroups with fewer than 30 interviews are not interpreted.